Description The shape of the box of the Blanc de Blanc champagne is based on the shape of the bottle. After all, if large quantities need be stored and transported, it would be a shame to be transporting air. So we designed the box to fit as tightly as possible around the bottle. This resulted in a pyramid-like shape that can be stacked very compactly. The shape is also reminiscent of the keystones used in doorways and to make bridges (in larger form, of course) in the past. Arches, circles, wheels, entire towers or a life-size arch like the Arc de Triomphe (to keep things French)…I could picture it all in my mind’s eye. The box was like a building stone, like the stones from the Ruinart quarries. But the design did not end with that one wooden box; it developed into a complete campaign peppered with history. A ‘complicated’ story emerged that, fortunately, resulted in an order: Ruinart ordered a gigantic number of boxes in various versions and human-sized building stones for making all kinds of structures, including the ‘Arc de Triomphe’ several metres high that I had envisioned. Art Stage Singapore 2014 Art Brussels 2013 This post is also available in: NL
